_{Individuals will on average see a physician 4 times a year (with this number skewed by those sick). On the contrary, they'll see their regular trainer or coach 100 times a year. With this comes: more opportunity to influence long term health than anyone else, a huge responsibility, and a tremendous ability for lasting income and impact. This talk will introduce a framework for helping coaches to fully embrace that role and responsibility. We'll discuss: becoming more well rounded,  boosting your reputation and perception, strategies for collaborating with other providers, and getting more involved in your community.}

_{Nick Lambe has been a coach for the last 8 years. He has always aimed to and prided himself on being different in his approach to working with clients. He is a massage therapist, strength coach, sleep coach and health coach but envisions himself firstly as a healthcare practitioner. He believes exercise and lifestyle interventions can be some of the most powerful medicine, especially proactively for our health. Nick has done certification work in many other aspects of health and wellness such as sleep, nutrition, behavioral psychology, heart rate variability, brain health, stress management and more. Most notably in these lifestyle interventions, he has taken a deep dive into sleep. He believes that sleep is the foundation for health and well being, despite being often under appreciated and undervalued.}